The Datawatcher acts as a bridge between a data source and a CoolSign® network. The Datawatcher can read data from various types of data sources (for example, a file on the hard drive or a website), parse that data using a configurable data parser, and then import it into a CoolSign data table. The Datawatcher continues to run and automatically update its CoolSign data tables whenever there is a change to the original data source, to referenced assets, or to the Datawatcher configuration.