The integration of CoolSign even with other non-Light & Wonder Systems products provides a significant competitive advantage for casino resorts. Now you can target messages to customers based on specific criteria such as:

• Reporting on payouts linked to your SMS
• Directed marketing based on players club tiers linked to your CMS
• Sending guests comp expiration reminders linked to your CMS
• Proof of play and ROI of your marketing initiatives analyzed by your analytics application
• Display special promotions, non-gaming amenities, or events your property wants to promote
• With the Light & Wonder Casino Equipment Interface display progressive values with almost all progressive controllers on the market, with more being released frequently, with one of the only certified gaming compliance regulated interface

No matter what Casino System you have or are considering, CoolSign can seamlessly access critical data across any facet of your casino operations.